So everyone can be a member of the Sleadd Realtor Team I’m going to be posting events and happenings as they come up with the Columbus and Phenix City Real Estate market. This week kicks off with ePRO the National Association of Realtors certification directed at ensuring your realtor is the most qualified to handle modern internet home listings. Working together with the Social Media Marketing Institute, NAR redesigned the e-PRO® curriculum to better meet the challenges of today’s real estate market. The new e-PRO program expands an agent’s real estate technology skills and helps them connect with consumers online via social media, email marketing, and web site promotion.
“Over nine out of 10 recent buyers began their real estate search online,” said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. “With an increasing number of consumers turning to social media and online technology throughout their home search, it is essential for today’s agents to have the knowledge and training necessary to connect with these consumers online.”
Social media is evolving every day so it is vital that Realtors embrace the new technology and online resources that have become an integral part of the home buying and selling process. Agents who earn e-PRO are dedicated to making the most of today’s social media and technology to help consumers with their real estate needs, whatever they may be.